Our Story

Feral Fawn is an Indigenous Online Clothing Store, offering our unique products to shoppers from the comfort of their own homes. We are a family business made up of a husband and wife team. Bryce is a Tsuut'ina nation member, a reserve located on the border of Calgary. Jamie is married in, and has been making ribbon shirts, apparel, and jewelry for over 10 years. She started by sewing for family, but soon started getting requests for clothing from other community members. This was the start of Feral Fawn.

 

We started Feral Fawn in 2012 as a response to the growing demand and recognition our clothes were receiving.  Our goal has been to keep our style fresh and fashionable, looking to blend traditional Aboriginal clothing with a contemporary style. 

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All of our products are made locally. We believe that Indigenous products should be made here in North America, our homeland. All of our products are our personal designs. In some instances we work with local manufacturers to help us produce our designs to make them more affordable than what we can offer if we make them in our own home, and to be able to offer them in a range of sizes. Some of our products are still being made by us in our home, if it's within our own manufacturing capabilities. We strive to offer our customers high quality products at affordable prices.

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For examples of our products, please look for us on Pinterest, Instagram (feralfawn_), and Facebook. The links are at the bottom of the page.

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Our ribbon shirts have been on exhibit at the Trickster Art Gallery in Schaumburg, IL. One of our Teepee neckties was also used in the NBC television show Chicago Fire, as well as, multiple products on Motherland: Fort Salem, Season 2, Episode 6, and Season 3.

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How We Give Back to the Community

Being an indigenous business the support from the communities is what makes us successful. Because of this we feel it's important to also give back whenever we can here are some of the ways we try and give back.

1. We work with other Indigenous artists. We work with digital artists to help with our t-shirt designs whenever possible. We are seeing a big increase in amazing fabrics that are Indigenous made and we are making efforts to use these fabrics in our products.

2. We hire Indigenous artists for our photoshoots. We use Indigenous photographers, models, hair stylists, and makeup artists for our photoshoots.

3. Orange Shirt Sales. We donate $10 from every adult Orange shirt sale to the Indian Residential School Society.

4. Braves Wear Braids Documentary. In 2021 we produced and directed a short documentary called Braves Wear Braids in response to our own experiences, as well as others shared stories, of the misunderstanding and bullying experienced by many boys with braids. We volunteered all of our time in order to make this educational film and to have it accessible to everyone for free. It was our goal to have it available to be used in schools as a learning tool and anti-bullying initiative.

5. Donate fabrics. We donate our remnant fabrics to our Reserve schools where the kids can use them to make appliques, crossbody bags, and other smaller sewing projects. 

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